Rustic® is a USA-based architectural studio specializing in designing residential buildings, offices, and shops. They sought a minimalistic and memorable logo featuring a capital “R” that represents modern architectural trends. Lines within a rectangular shape signify reliability and stability, while a rhombus adds uniqueness without complexity. The typography aligns with the logo’s shape, with letters like “R,” “U,” and “T” reimagined for coherence. The versatile Plus Jakarta Sans font, with its various thicknesses, complements the logo and ensures practicality.
